Schuh’s Deputy Head of E-commerce shared some of the secrets of their multi-channel success in a recent Webinar. In this article we share five key learnings for anyone interested in CRO, Digital Marketing or UX Best Practice. Schuh are a leading UK multi-channel retailer – operating 114 stores and often heralded as a leading example… More 5 things multi-channel retailers can learn from Schuh
Peter W. Szabo, Head of UX, argues that many digital experiences (even in 2015) are “terrible” and suggests how to fix this. What’s wrong with the digital experience in 2014/2015? Perhaps controversially, though it is based on personal experience of research projects, I’d say that the digital experience in 2014/15 is terrible. Globally. A good… More How to deliver an outstanding digital experience in 2016
The websites of the UK’s political parties appear more focused on gathering data from visitors than clearly explaining policies. “I’m trying to find out information, not join the party!” as one undecided voter put it. This article by Kathryn McDonnell, User Experience Consultant, examines a selection of Political websites in the run up to the… More How UK Party Websites Are Letting Down Voters
In his April 2015 talk at NUX Newcastle Lee Duddell (WhatUsersDo’s Founder & UX Director) shared 10 Remote UX Testing Tips. Drawing on lessons learned from producing over 250,000 UX videos, the Tips are for anyone considering Remote UX Testing for the first time as well as those who want to get more from their… More 10 UX Testing Tips
In his talk at London’s Agile UX Meetup, Peter W. Szabo covered 12 UX Sins that must be avoided. Drawing on his seven years experience of working in UX at brands, agencies and at WhatUsersDo Peter argued that these Sins are the biggest barrier to creating delightful, or even functional experiences. Peter’s 12 Deadly… More 12 UX Sins to Avoid
This infographic highlights the main findings from a 100-user study into the digital experience that UK banks offer their online mortgage customers. Download the full report for more analysis and best practice recommendations. Want to use this infographic on your own website? Please attribute it to WhatUsersDo and link to this page.
Research into online mortgage shopping reveals that the top UK Banks are a long way from offering their customers a superlative digital experience. In this article we suggest five ways Banks can address the problems uncovered by the research and start offering their customers a frictionless experience. 1. Banks should Lazer-focus in on form interaction… More 5 Ways Banks Should Improve Digital Customer Experience
This week we’re putting daily deals website to the test. We chose to test two of the most popular daily deals websites: Groupon and Living Social. Anyone can join WhatUsersDo and get paid to test websites. For each website, tester’s thoughts and screen are recorded, and this is everyone’s chance to make the web a better place.… More Groupon Vs Living Social: Battle of the Daily Deals Websites.
1. A PDF Report (Download Sample User Experience Report) 2. Online access to a summary of the findings written by a WhatUsersDo Analyst: 3. The ability to watch full user videos, a Playlist of issues or individual clips: 4. Charts showing issues by severity: 5. A table of video tags (or issues) you can search… More Reminder – 5 things you get with WhatUsersDo Reporting
A/B Testing is more successful when it is driven by insight rather than hunches. Over the past five years A/B (or MV) Testing has rapidly grown in popularity amongst digital professionals. Access to affordable and easy to use tools backed up by robust mathematics has made it relatively straightforward to incrementally improve website performance through… More How To Improve A/B Testing with UX Insight